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About us

VARIAZIONI [ va-ree-atz- YO -nee] opened the doors of its first boutique in 1980, introducing New York City shoppers to an exceptionally unique assortment of women's fashion garments. Translated from Italian as “variations”, Variazioni set out to capture trends in a mosaic of styles, and to offer an exciting variety of important names in the fashion community. The young company quickly emerged as a hot destination for women craving both cool street style and classic looks redefined with contemporary spirit.


“ A premier retailer for fashion forward names, Variazioni stocks its shelves with sought-after brands including DL1961, Michael Kors, Quinn, Central Park West, Kier +J, Andrew Marc, Mackage, Laundry, Soia & Kyo, Penelope Leroy, Alessandro Miele, Gianfranco Rossi, Martin Aston, in addition to European and American discoveries. Season after season, all merchandise is hand-selected to ensure an unparalleled balance of style that is innovative and fearless.”

Locations

153 PRINCE ST

153 PRINCE STREET, NEW YORK, NY 10012
212.941.5599

23 PRINCE ST

23 PRINCE STREET, NEW YORK, NY 10012
212.941.5522

195 SPRING ST

195 SPRING STREET, NEW YORK, NY 10012
212.941.6633

65 SPRING ST

65 SPRING STREET, NEW YORK, NY 10012
212.941.7788

MULBERRY ST

236 MULBERRY STREET, NEW YORK, NY 10012
212.941.5577

BLEECKER ST

323 BLEECKER STREET, NEW YORK, NY 10014
212.741.2600

60E 8TH ST

60 E 8TH STREET, NEW YORK, NY 10003
212.673.2020

151W 72ND ST

151 W 72ND STREET, NEW YORK, NY 10023
212.595.8080

BROADWAY (87TH)

2389 BROADWAY, NEW YORK, NY 10024
212.595.1760

BROADWAY (98TH)

2603 BROADWAY, NEW YORK, NY 10025
212.666.6677

BROADWAY (101TH)

2659 BROADWAY, NEW YORK, NY 10025
212.666.6677

THIRD AVE (61ST)

1043 THIRD AVENUE, NEW YORK, NY 10065
212.753.1010

MILLBURN, NJ

311 MILLBURN AVENUE, MILLBURN, NJ 07041
973.218.9700

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